My last blog was about a petition girls created to change wording on a Victoria’s Secret advertising campaign. This blog is a continuation of sorts. I recently read and article on Buzzfeed called “One Size Fits All.” The article was about several different girls trying on the same article of clothing that had the size “one size fits all.” The girls were all different heights and weights. Each girl was pictured in the article trying on the different items of clothing and describing how the item fit. The girls discussed the implications of having the size be “one size fits all.”
“There’s clearly no such thing as one size fits all! Everyone has a different shape, and clothing stores should embrace that instead of making people feel shitty for not being able to fit what they deem to be a universal size. ‘One size fits all’ sends a message that if you don’t fit into the clothing, whether it’s too big or too small, you’re not ‘normal,’ and leads to all sorts of body dissatisfaction.”
The implications of this are vast. Girls develop a sense of body dissatisfaction because they believe they are not the “right” size because they cannot fit into a “one size fits only.” It is so important that people continue to speak out about this kind of thing to raise awareness.
Awareness is the only way that we can create change. If people speak out against the advertisements in the media that promote a specific type of “look” and body size the media may start to alter these advertisements and be more conscious of the message they are sending. The target customer is us so if we promote body acceptance and a healthier message in the media regarding body size then we can affect change.
The article can be found at: